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Youtube
Introduces readers to YouTube covering its history and worldwide impact.
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The YouTube Apparatus
The academic agenda for studying social media and politics has been somewhat haphazard.Thanks to rapid technological change, a cascade of policy-relevant crises, and sheer scale, we do not have a coherent framework for deciding what questions to ask.This Element articulates such a framework by taking existing literature from media economics and sociology and applying it reflexively, to both the academic agenda and to the specific case of politics on YouTube: the Supply and Demand Framework.The key mechanism, traced over the past century, is the technology of audience measurement.The YouTube audience comes pre-rationalized in the form of Likes, Views and Comments, and is thus unavoidable for all actors involved.The phenomenon of 'radicalization' is best understood as a consequence of accelerated feedback between audiences and creators, radicalizing each other.I use fifteen years of supply and demand data from YouTube to demonstrate how different types of producers respond more or less to this feedback, which in turn structures the ideological distribution of content consumed on the platform.This title is also available as Open Access on Cambridge Core.
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The YouTube Candidate
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Montkiara 6pax Youtube Family
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YouTube Channels For Dummies
Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom.Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.Master video planning, filming, and editing that demand attentionDiscover cutting-edge tech and tools to capture the perfect shotExplore audio and lighting magic to elevate your content's cinematic quality Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling.When you've mastered content creation and built your audience, it's time to build your business.YouTube Channels For Dummies reveals proven strategies for monetizing your channel through: Advertising programsSponsorshipsAnd more monetization and brand opportunities Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom.Get ready to claim your share of the spotlight.
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YouTube Marketing : A Comprehensive Guide for Building Authority, Creating Engagement and Making Money Through Youtube
<h1>Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube!</h1><p>While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.<p><p>This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. <b>Some of the things that we will discuss in this book about marketing on YouTube include:</b></p><ul><li> Getting started with YouTube</li><li> Doing your first video</li><li> Understanding your audience</li><li> Providing value to the audience</li><li> Tips and strategies for you channel</li><li> How to use a conversion video to upsell your product</li><li> Promoting your videos</li><li> Creating your own AdWords campaign</li><li> Using YouTube Analytics to track your performance</li></ul><p><i>YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers...</i></p><h2><b>If you are ready to give YouTube marketing a try, Grab a Copy of this book to help you get started!</b></h2>
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YouTube : Online Video and Participatory Culture
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics.Since then, YouTube has grown as a platform and matured as a company.Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms.Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters.Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
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Affect Theory and Translation on Youtube
The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building.An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'.In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity.This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon.By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.
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